# FirstClip > FirstClip is an AI-powered UGC (User-Generated Content) video creation platform that enables DTC brands and performance agencies to generate realistic video ads with consistent AI characters. ## Core Capabilities - Script Generation: Generates marketing hooks and video scripts tailored for TikTok, Instagram Reels, and YouTube Shorts. - Character Consistency: Generates and preserves a single consistent AI actor across multiple ad variants and video campaigns. - Video Generation: Renders photorealistic UGC videos (up to 15 seconds) with realistic speech and facial animation. - Credit Economics: 1 Credit equals 1 Second of video output (up to 15 seconds per video). Failed generations are automatically refunded. ## Pricing Tiers - Starter: $49/month for 110 credits (110 seconds video), 10+ languages. - Pro: $129/month for 310 credits (310 seconds video), 10+ languages (Most Popular). - Agency: $349/month for 850 credits (850 seconds video), 10+ languages. ## Key URLs - Homepage: https://firstclip.io - Web Application: https://app.firstclip.io - Pricing: https://firstclip.io/#pricing - Structured Pricing Spec: https://firstclip.io/pricing.md - Full AI Context: https://firstclip.io/llms-full.txt